The notoriously lame-looking yet very popular footwear brand just collaborated with one of the most respected names in the fashion world, and it all happened during Paris Fashion Week.
At their show during the annual Paris fashion week, Balenciaga sent models down the runway wearing crocs platforms instead of high heels, producing a wave of reactions among their audience. Though some saw it as a joke, the company made it clear that it was an official collaboration with the popular footwear brand. In fact, they even tweeted about it and said that the 10cm platform crocs everyone saw at the show are a part of their 2018 Spring Summer Campaign. Balenciaga’s Designer Demna Gvasalia is known for his creative ways of combining affordable clothing brands with high-end fashion, but his crocs creation was deemed as his best one yet. Named as ‘Foam’, the Balenciaga version of the classic crocs sandals turned it from plain and boring rubber footwear into 4-inch platform shoes with Balenciaga logo and plastic flowers for its design.
When asked why he chose to use crocs for the collection, Gvasalia just said that croc shoes are innovative. He then explained that their lightness combined with the fact that they are just one-piece foam molds made them very Balenciaga. According to Michelle Poole, SVP of global product and marketing for Crocs, Balenciaga helped them reestablish the importance and relevance of their clogs in today’s fashion and design scenes. She also mentioned that Balenciaga gave them the intriguing opportunity of pushing fashion boundaries with their design and molding abilities.
Though the platform crocs received a mixed reaction from their audience, Balenciaga will still sell them in their online and retail stores worldwide. This is not the first that time that Crocs entered the world of high fashion; they previously worked with world-renowned designer Christopher Kane for his Spring/Summer 2017 collection.
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