Anyone who lives and breathes fashion knows that it has been quite some time since the famous fashion house released a stand-alone perfume and sold it in the market. Thankfully, that long wait has recently reached its end because CHANEL just announced that they’re going to release a new woman’s perfume named Gabrielle Chanel this year. And to make things even better, they have enlisted the help of one very familiar CHANEL ambassadress to be face of the groundbreaking product’s campaign.
Last May 10, it was announced that Kristen Stewart of ‘Twilight’ fame will star in the product’s launching campaigns which will be shown later this year. The perfume, Gabrielle Chanel, is said to be groundbreaking and a sure hit for it is the first stand alone perfume that the company produced in the last 15 years. Created by Olivier Polge and the CHANEL Fragrance Creation and Development Laboratory, this fragrance has a film campaign that is conceptualized and shot by renowned British director Ringan Ledwidge. The print campaign on the other hand, also featuring Stewart, was spearheaded by photographer Karim Sadli.
Kristen who has been busy the past few months with movies and calling out U.S. President Donald Trump during her SNL hosting stint can be seen in the campaign with her trademark raven hair, reminiscent of her Twilight Days where she played the heroine named Bella. The actress has been working with Chanel since 2013. And since then, she has served as the ambassadress for many of the famous brand’s products such as bags and make up. In fact, Stewart is also an advertiser of CHANEL’s Gabrielle bag collection with fellow stars Cara Delevigne and Pharell Williams.
More can be expected from the former Twilight Star as she is currently seen shooting another movie that will be shown in the near future. CHANEL’S perfume on the other hand is expected to make its official debut this September 2017.
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