A few months ago, H&M announced that they are going to produce a new brand that will serve high-quality style staples for an affordable price. Named ‘Arket’, this H&M spin-off will focus on catering clothes with minimalist designs that can pass off as stylish and trendy all year long. According to the company, the first Arket store will open in London this August. Because of that, the company already unveiled the first glimpse at their debut fall collection. And the reaction they received was nothing short of positive.
Just a few days ago, Arket released a set of images showing snapshots of the products that are included in their fall collection. Shot by Zoe Ghertner and styled by Jodie Barnes, this teaser campaign provided the world with the first glimpse of Arket’s Scandinavian-inspired clothes. From the long-sleeved floral dress, types of denim and blazers up to sheer turtlenecks, satin dress, and cashmere knitwear, this line is a sure-fire future classic. It is said that every single piece of this debut collection will be reproduced in the future but with altered proportions, colors, and materials to match all four seasons.
According to the press release, all pieces included in their debut line are manufactured perfectly. Price-wise, Arket’s debut products range from $40 to $135 dollars. Though slightly higher than H&M’s, Arket explained that this is a clear indication of their strong desire to provide clothes in a socially and ethically responsible manner. In a statement released by the H&M-owned Company, they said that sustainability is their primary aim. That’s why the process of manufacturing from beginning till the end has been carefully engineered to ensure the product’s long life span.
As previously mentioned, Arket will open its first store in London this August 25. Then a total of 17 more outlets will be opened all throughout Europe shortly after.
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