Less Than One Month To Go Till Colourpop Arrives At Sephora
It only seems yesterday when the announcement that popular makeup brand Colourpop will finally make its way to Sephora was made. But in reality, it already happened weeks ago. And if you check your calendar right now you will see a delightful surprise. Yes, that’s right, the world is only less than a month away from the much-awaited debut of Colourpop at Sephora.
In a report published by Refinery29 several days ago, it has been confirmed that Colourpop will finally start selling their products at Sephora stores starting November 1, 2017. And as the date draws nearer, more and more information about the highly-anticipated collaboration between the two giant makeup brands are being laid out. Still, according to the report, there are three major things that all Colourpop fans will have to look forward to. First of the three is that the Colourpop products that the company will be released will only be available for Sephora shoppers. Second is that the company won’t slow down when it comes to launching new products and third, their prices will remain the same.
Though the idea of Colourpop being sold at Sephora was met warmly by a lot of people, there are still some who found it baffling since Sephora is known as a luxury makeup store. Also included in the report was the statement of one of Colourpop’s co-founder named Laura Nelson. In the said statement, Nelson answered the question on why they chose Sephora to be the partner for the debut of their offline selling market. She said that like Sephora, Colourpop is a brand full of personality. And that meeting their fans offline will allow them to form an emotional connection with their followers and give them a special experience at the same time.
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